EcoNatural Recycled Tissue Paper

Save Trees, Avoid Landfill & Reduce CO2

EcoNatural is made from all parts of the recycled drinks cartons, which are often sent to landfill. Lucart's innovative process separates the high quality board from the aluminium foil and polythene without using substances harmful to human health or the environment, to produce a high quality pulp from fibres that have been recycled for the first time.

The aluminium and plastic that are also extracted are used in the production of dispensers. The resulting tissue is strong and soft and the tissue is left in its natural, unbleached colour.

EcoNatural offers real sustainability. No trees are chopped down, waste that would have otherwise ended up in landfill is avoided and CO2 is reduced.

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What does sustainability and an environmentally conscious choice really mean?

Yes, every consumer product that we use has an environmental impact, deciding to use products that are less impactful is the right way forward. No paper product will be without impact, it had to be produced and delivered to your door and by definition is a consumable that has used energy to exist. It is all about weighing up the positives, the negatives and the suitability for the task.

EcoNatural is an environmentally conscious choice for many reasons:

  • 100% Recycled

Drink cartons that would have otherwise ended up in landfill together with every part of the carton is recycled, not just the cardboard; HDPE plastic (cap and moulded spout) and LDPE (carton liner) and aluminium are also all recycled. The outer packaging can also be recycled, both cardboard and PE plastic. We use recycled PE plastic in our sack range.

  • Reduces CO2

Paper manufacture is typically similar throughout the world, it uses power and energy wherever it is manufactured which in turn produces CO2. It is important to consider the difference between manufacture in European factories which use a diverse range of energy, including many renewable sources and compare it to the Far East. For example China created more than three times more coal powered factories in 2020 than were built in the rest of the world, ensuring additional negative effects on CO2 levels, whilst using a limited natural resource.

It is also pertinent to consider that the factories that produce EcoNatural are in Europe, they haven’t had to come as far as many paper products and therefore carbon emissions are lower than many alternatives.

  • Unbleached

Chemicals that are used to bleach paper tissue can have an adverse effect on wildlife, so where we can shift the consumers expectation to natural unbleached, can only be a good thing and hopefully as customers change their expectation, all manufacturers will respond and bleached tissue will be far less popular until it is a thing of the past.

  • Environmentally Conscious Certification

EcoNatural products are EU EcoLabel Certified (EcoFlower) – A prestigious accreditation that looks at the entire life cycle of the product. A scheme that has stringent criteria for the product to meet in order to be deemed environmentally friendly and sustainable; low water and air pollution, low greenhouse gas emissions and lower electric power consumption. Any product bearing the EcoLabel has to be of good quality with high performance, as well as having an environmentally conscious life cycle.

Impact of Packaging

In order to deliver and store your product hygienically and free from damage, packaging is required. EcoNatural products use the packaging suited to the item in either recyclable plastic or recycled cardboard.

Cardboard is recycled throughout the country. It is a relatively robust packaging material and widely used. It is heavier than plastic to transport and like all other packaging needs to be produced, having an impact on CO2 emissions.

Plastic wrap is often synonymous with a negative environmental impact, yet if disposed of correctly is a light, waterproof packaging.  Like cardboard its manufacture has environmental implications and will have a negative impact if not recycled. More and more UK local authorities and supermarkets accept LDPE for recycling.

Paper wrap is an alternative to plastic wrap, sometimes used with individually wrapped toilet rolls. In this instance it is worth comparing the two in terms of weight. We took a case of EcoNatural toilet roll and weighed the plastic used to wrap the 30 rolls, 46g and compared it to a competitor’s product that uses paper to wrap the same number of rolls, 120g. The heavier the packaging the greater the impact environmentally.

Consider the life cycle of the product. Packaging that is low in weight, recycled and/or recyclable, whilst at the same time maintaining the integrity of the product, are all equally important considerations when choosing an environmentally conscious product.

Hygiene

Paper products are a hygienic single use alternative to launderable cotton roller towels and hot air hand dryers. A quick search of the internet will open up a debate between all the different options available with negative and positives for every solution. Everything we consume has an impact and it is therefore important that we look for a product that has environmentally conscious credentials, but that is also does the job well. There is no point in choosing a product that seems like the best environmental choice, but it doesn’t clean or dry hygienically and effectively, as either you will end up using more to achieve the same outcome or you will put yourself and others at risk or both.

EcoNatural gives you a great balance between excellent environmental credentials throughout the life cycle of the product and offers superior quality ensuring that less product is used per use. With a range of different products all made from recycled drinks cartons, you can help to save trees, avoid landfill and reduce CO2, whilst simultaneously using paper that is strong, soft and hygienic.

 

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